Erika Wong is a PhD Candidate and Installation Artist from the University of Brighton where she is in her final year of studying the valuation and legitimization system of the Art World and its relationship to the Creative Class. Erika’s research focuses on closing the gap between creativity and the monetization of it, and she is looking into Creative Entrepreneurship and current technologies as potential solutions to diversifying the current funding models for artists and other creatives. Erika has worked internationally in tech, fashion, and art strategizing, as well as in piloting programmes that focus on customer relations and return on investment. She holds a Master of Arts in Creative Practice for Narrative Environment from Central St. Martins in London, England, and a BFA from Art Center College of Design in Pasadena, California.
