Christine Lariviere is the Senior Social Media and Communications manager for Climate-KIC, the European Union’s main climate innovation initiative. She works at the intersection of climate change and media with a data-driven approach. Focusing on community building and engagement—which are essential to brand loyalty, she deploys social media for customer acquisition. Additionally, Lariviere works in PR and communications, specializing in minimalist, front-loaded UI and SEO copy. A recent talk by Lariviere “The Fisher King: Solving Climate Change in a Post-Truth World” was presented at MetaDada (Berlin, 2018).